Mubariz Yusifzade's profileParviz Cavadov's profile

Strexo Brand Identity




STREXO
Safety & Compliance

Client
As a leading safety-sensitive workplace enforcer company, Strexo offers comprehensive and reliable solutions tailored to businesses operating in high-risk sectors. In addition to drug testing and background check programs, we provide a wide range of health testing services, including DNA analyses, blood tests, and various other medical tests. Our unwavering commitment to accuracy, confidentiality, and efficiency distinguishes us in the industry.


Challange
Strexo needed its visual identity to be serious and safety-oriented while still conveying a close and trustworthy image to people. Furthermore, a strong and current brand identity was required to make the business's services clear at a glance. However, the current visual identity does not entirely meet these aspirations.





Solution
We changed the visual identity to reflect the brand's strong and modern image, integrating the X in the Strexo wordmark with the DNA symbol, making it clear that the brand is a medical company. This modern logo uses blue and grey to create strong brand identification. The design accentuates Strexo's inventive and high-end nature while also representing its dependability and professionalism.





Design : Mubariz Yusifzade, Parviz Cavadov
Client : Strexo LLC
Category : Medical, Laboratory
Design Data : 2023.08


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Strexo Brand Identity
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Strexo Brand Identity

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